As I sit here in the Nashville Convention Center and look around at the crowd mulling about exhibit hall, and the standing room only crowds in the breakout workshops, it’s clear to me that business must be coming back.
The dealers that I spoke with are looking to improve the way the reach customers and market their stores. It seems like the biggest crowds were at the workshops and booths that featured SEO, SEM and Social Media. I think it not only signals that business is coming back, but that a fundamental shift it the way dealers will approach marketing and advertising in the future. I remember several years ago when the crowds were gathered around workshops and booths that featured websites. Are you prepared for the future? Are you using Social Media to engage your customers? If your not then you may want to start.
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