Turner 4 dealers's Blog

October 7, 2009

Today’s meet and greet, what is it?

Filed under: Uncategorized — Joe Turner @ 5:05 am
While the car business has changed a lot over the years some things haven't changed.  For example every sale begins with a good old fashioned meet and greet.  But the meet and greet has changed. 
 
When I first got in the business it was some variation of a warm and friendly handshake, eye contact and a hearty welcome.  Today, a majority of customers arrive at the dealership via the web long before they arrive physically. 
 
So just what is a modern meet and greet.  I suspect that like many things you can get varied opinions.  I think that we can use the tools that we have and still accomplish what the meet and greet was intended to do.  For example a quick and friendly reply to their inquiry can be the digital equivalent of the handshake.  A brief video telling about you and the dealership can fill in for the eye contact.  The goal in the physical and the virtual are really the same, to set you apart from the competition. 
 
So break out the video camera shoot a short introduction, say about 30 seconds, and try attaching or linking to a video on your next replies.  Studies have consistently shown that Internet customers are not looking at price only.  The want more than a deal, they want convenience and just as importantly they want to feel comfortable with you and your store.  So have several videos ready. 
 
Introduce the Service Manager and tell about those awards, introduce the Finance Manager, talk about you lenders, services and great rates.  Have the owner or General Manager tell about why your store is the BEST place to buy.  How about a short video walk-around of the car their interested in.  Again, it doesn't have to be fancy just sincere. 
The best part guys, is that the equipment today is so inexpensive that it's so easy to get started,  So the question becomes how will you set you and your store apart, what will make you stand out from the other dealerships, it's up to you.
 
Just a thought…
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2 Comments »

  1. […] About « Today’s meet and greet, what is it? […]

    Pingback by Today’s road to the sale – Building Rapport through technology « Turner 4 dealers's Blog — October 9, 2009 @ 11:01 pm | Reply

  2. […] About « Today’s meet and greet, what is it? […]

    Pingback by Today’s road to the sale, Building Rapport and technology « Turner 4 dealers's Blog — October 9, 2009 @ 11:09 pm | Reply


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