When you Pre-Order “Never Fly Solo” by Lt Col Rob “Waldo” Waldman he will donate 100% of advance purchases to veterans in need. Watch the video at
November 3, 2009
November 2, 2009
TK Carsites Recognized For Excellence in 2009 Automotive Search Marketing Report
The Automotive Search Marketing report issued by the Pasch Consulting Group identifies TK Carsites as one of the top website platforms in the automotive industry.
FOR IMMEDIATE RELEASE
The Pasch Consulting Groups 2009 Automotive Search Marketing Architecture (ASMA) report released at this years Digital Dealer Conference recognizes TK Carsites as one of top industry leaders in automotive website platforms. Major improvements to TK Carsite web platforms including a Google SEO compliant inventory module, embedded blogging , and dynamic homepage banner graphics earned them the Super Charged Search Marketing merit award.
The 2nd annual ASMA report seeks to provide car dealers with an unbiased evaluation of automotive website platforms and integrated search marketing tools. The 2009 ASMA study included a review of 34 automotive website providers and highlights 9 companies as industry leaders in automotive search marketing.
TK Carsites “Super Charged Search” award was based on their utilization of search marketing strategies that are not leveraged by other automotive website vendors. According to Brian Pasch, CEO of the Pasch Consulting Group and underwriter of the ASMA report, Microsites and landing pages are not new to the search marketing community, but how TK Carsites implements these two strategies delivers unparalleled results.
In addition to their cutting edge on-site SEO tactics, the company also offers off-site SEO services and social media marketing tools that generate traffic formerly unheard of in the automotive industry. Pasch added, Of all website providers reviewed in this study, TK Carsites is the only vendor we consider who is pushing the SEO and Social Media envelope.
This years top rated platforms received the first ever engraved ASMA award in honor of their achievement. The results of the 2009 ASMA report were announced to attendees of the 7th Digital Dealer conference in Nashville.
More information about TK Carsites is available online at http://www.tkcarsites.com/
About Pasch Consulting Group
The Pasch Consulting Group is an automotive Internet marketing company and works with all major dealer platforms when providing Internet marketing services to car dealers across the nation. PCG focuses on off-site SEO strategies, geo-targeted lead generation, search engine marketing and Internet reputation management.
Brian Pasch is the CEO of the Pasch Consulting Group. Brian is a 20-year veteran of the direct marketing industry. His career has spanned both management and technology roles.
PCG works for and with an ever-growing number of businesses large and small from all over the country to maximize results of their digital marketing efforts.
Visit their automotive marketing website at: http://www.dealer-seo.com
Another award for TK Carsites! Way to go guys.
Nashville Digital Dealer Conference shows business improving
As I sit here in the Nashville Convention Center and look around at the crowd mulling about exhibit hall, and the standing room only crowds in the breakout workshops, it’s clear to me that business must be coming back.
The dealers that I spoke with are looking to improve the way the reach customers and market their stores. It seems like the biggest crowds were at the workshops and booths that featured SEO, SEM and Social Media. I think it not only signals that business is coming back, but that a fundamental shift it the way dealers will approach marketing and advertising in the future. I remember several years ago when the crowds were gathered around workshops and booths that featured websites. Are you prepared for the future? Are you using Social Media to engage your customers? If your not then you may want to start.October 28, 2009
Be proactive not reactive
Had a conversation yesterday with a friend of mine that owns a Nissan store. We were talking about how social sites like Facebook can be used by dealerships.
He was not excited about the prospect of engaging upset customer in the open on Facebook. I certainly can understand his trepidation. We are used to settling a customer’s issues in an office not in the showroom. But the reality is that while we may have discussed and settled an issue with an upset customer behind closed doors in the past they still talked to their friends and family about what happened. Social media today actually represents a better opportunity to earn the future business of not only their friends and family, but many others as well. By engaging the customer in an open forum you demonstrate to potential customers that you are a reputable dealer and can be trusted. So don’t be afraid to open up and engage your customer base online, you’ll be planting the seeds for future customers as well as retaining existing ones.October 23, 2009
How to use Twitter to drive traffic
October 21, 2009
The road to the sale then and now
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Receive and Respond
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Sell – Self / Process / Dealership
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Determine Want / Need
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Select a Match
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Send / Present a Quote
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Follow-Up
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Sell / Set the Appointment
October 16, 2009
Video your walk around today.
October 13, 2009
Got 30 seconds, how about a walk-around?
October 9, 2009
Today’s road to the sale, Building Rapport and technology
This month I am taking a look at the Road to the Sale and seeing how I might adapt the steps for the new digital world. The other day we looked at the Meet and Greet, today let’s look at building rapport.
Deep down, I still think that the greatest job in the world is selling cars. I loved it on day and part of me longs to do it again. If I were selling today, I would be a Social Media PRO. Notice that I said “I” and not the store.
Personal Branding today is so easy and yet so important. If you sell cars today and do not have a Facebook page, you’re crazy. Not only would I have a Facebook page but I would buy those little ads in the youth league and school programs and point them to my Facebook site. I would have a Twitter account and talk about the car business, talk about new models that are coming, talk about your service department, send out seasonal reminders about wipers etc… The point is talk about anything that’s interesting to you.
On your Facebook page talk about your family, post pictures of Little League games etc.. but as Paul Rushing so aptly pointed out the other day, do NOT try to sell via Facebook. Instead use Facebook to “Sell Yourself.”
Remember this business always has been and will always be a people business. And one of the first lessons in this business is “People buy from people they like.” So use Social Media sites to show potential customers why they should like you, in other words establish common ground.
Previously, I mentioned that you as a Salesperson should have your own Facebook page. The store should have either a Fan Page or Group page. The store’s page should be used to send out “press releases” about your store, your brand, your market etc.
You should also use this page to provide customers an easy forum to communicate with your dealer. I am currently reading a book titled “Socialnomics” that cited a recent study that said a majority of people would rather do without their email than their social networking. Today’s consumers are far more likely to blog about you than email you. If you provide them the space you’re more likely to stay on top of potentially irritated customers and respond promptly to save a relationship. And in today’s market that’s what its all about.
If I were a General Manager, Owner or Service Manager I would make sure that my Service advisors have a Facebook page as well.
I believe that technology has actually made the “Establishing Rapport” part of the road to the sale easier than ever for those that are willing to embrace it.
Just a thought…